See the metrics that matter for your business

With the launch of Google My Business, we’ll be exploring new ways to build a strong online presence for your local business.

For this post, we’ll be focusing on using Google My Business to see how your business performs on the web. Have you ever wondered how many customers search for your business on Google Maps or whether your customers are seeing that photo you uploaded last week?

Google My Business makes it easy to find valuable information about your local business on Google, including:

• The number of times people saw your business information show up on Google Maps, Search and Maps for Mobile 
• The areas from which users have searched for driving directions to your business using Google Maps 
• The number of impressions of your Google+ photos, profile, posts 

To access Insights, open Google My Business, choose the page you’d like to manage, and click View Insights. Insights are another good reason to verify your local business--you won’t be able to see the data without going through that process.

Once you’re there, you’ll see three tabs: Visibility, Engagement, and Audience.

Click Visibility to get numbers on how customers engage with your business on Google--through driving directions, clicks to your website and more.

The charts on the Engagement tab lets you know how your customers interact with your posts. You can even breakdown the information by type of post to see whether your customers respond better to picture or text posts.

Visit the Audience tab to understand the makeup of your Google+ followers, including their age range, country, and gender.

With Insights, you have the tools to watch your local business grow online.