Introduction

Introduction

By linda linklink   2:38 AM   No comments:

Hello, this is a summary of IGCSE Business Studies to help you understand the its core concepts more easily. As a student, I would like to share with you my experience since I am studying this subject right now. I am not a professional so please feel free to add comments and suggestions on how I should improve.

This study guide is going to be about IGCSE Business Studies, Third Edition by Karen Borrington and Peter Stimpson. For more information, visit this page. All credit goes to the authors.

I hope you will enjoy this study guide and for me to be of help!

MrSpitfire

CONTENTS

Chapter 1: The purpose of Business Activity

Chapter 2: Types of business activity

Chapter 3: Forms of business organisation

Chapter 4: Government and economic influences on business

Chapter 5: Other influences on business

Chapter 6: Business costs and revenue

Chapter 7: Business Accounting

Chapter 8: Cash flow planning

Chapter 9: Financing business activity

Chapter 10: Organisational Structure

Chapter 11: Managing a business

Chapter 12: Communication in business

Chapter 13: Motivation at work

Chapter 14: Recruitment, Training, and human resources

Chapter 15: Employee and employer associations

Chapter 16: The market and marketing

Chapter 17: Market research

Chapter 18: Presentation of information

Chapter 19: The marketing mix: product and packaging

Chapter 20: The marketing mix: price

Chapter 21: The marketing mix: promotion

Chapter 22: The marketing mix: place

Chapter 23: Factors affecting production

Chapter 24: Factors affecting location

Chapter 25: Business in the international community

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