Business Training Courses

Thursday, August 24, 2017

Answer customer questions on Google

Planning a visit to a local business can raise questions ranging from “Does this restaurant provide high-chairs?” to “What accessibility accommodations does this B&B offer?” When looking for answers, 82% of people turn to search engines, but they often have a hard time finding accurate, up-to-date information.1 That’s why Google is bringing Questions and Answers to local business listings.

As a business owner, you have the most reliable answers to your customers’ questions and we want to make it easy for you to receive and respond to those questions. That’s just what Questions and Answers lets you do. To start using it, just search for your business on your mobile phone and go to the Questions and Answers feature on your Google business listing.

Questions and Answers offers new ways for you to engage with your customers:

Add frequently asked questions to your listing so that mobile users who find your business on Google Search and Google Maps can easily get the answers to your customers’ most common questions.

Answer questions from potential customers on Google Search and Google Maps on your mobile phone. If you have Google Maps on Android, we‘ll also send you a push notification when a new question has been asked about your business so you can post an answer instantly.

Highlight top responses. Beyond FAQs and your own responses, customers are also able to answer each other’s questions. You can highlight the most helpful answers from your customer community by using the thumb to bump them up to the top of the list.

If you’re not using Google My Business yet, sign up and start managing your free business listing on Google. Once you’ve verified your business, you’ll be ready to start posting and answering questions. To learn more, visit the Google Maps Help Center.

Posted by Lisa Wang, Product Manager, Google Maps

1. Google. Google Consumer Barometer, 2017.

ACCA December 2017 Exams Course Timetable

By linda linklink 1:05 AM No comments:

ACCA DECEMBER 2017 EXAMS COURSE TIMETABLE

Course fees stated below timetable are applicable for classroom and J Pro online e-learning.

AdWords Express delivers meaningful interactions with goals

By linda linklink 10:58 AM No comments:

While AdWords Express has always aimed to make it easy to set up ads on Google, we’ve seen that it can still be challenging for small business owners to tell how well their ads are working to deliver real-world results.

Today, we’re changing that with the launch of goals in AdWords Express. You can now choose which business goal you want to achieve with your online ad. AdWords Express will then continuously optimize your ad with that goal in mind and show you how well your ad is meeting your goal.

There are three goals you can choose from depending on what matters most to your business:

Call your business: Get more direct calls from potential customers who are ready to talk on the phone about your products or services.
Visit your storefront: Bring more customers to your physical store location.
Take an action on your website: Get more people to take a specific action on your website, such as filling out a form or requesting a free quote.

Depending on which you select, AdWords Express then fine-tunes your ad to meet your goal. For example, selecting “Call your business” will prompt Google to show your phone number more prominently in your ad, making it easy for potential customers to call you at the exact moment they want to get in touch. Then you can check out your ad’s performance by reviewing goal-specific metrics, like how many calls your ad generated, or how often people saw your ad and then searched for your store on Google Maps.

The addition of goals is possible because of a series of changes we’ve made to AdWords Express over the past two years — including using Google Analytics to track website actions, and using Google Maps visits and Google forwarding numbers to track store visits and phone calls. Together, these changes help you do what you really care about — connect with customers.

We’re excited to continue working to help you get better, more meaningful interactions with customers, so stay tuned for coming updates. In the meantime, to learn more about AdWords Express, head over to our website.

Posted by Kavi Goel, Group Product Manager, AdWords Express

Home Service ads help more professionals get quality leads online

By linda linklink 9:00 AM No comments:

Home Service ads make it quick and easy to find local service professionals you can trust. When someone searches on Google for a local service professional like a plumber, electrician, or house cleaner, the Home Service unit may appear at the top of the results page. Being in the Home Service unit serves as a badge of trust for service professionals–only those meeting Google's strict qualifying criteria are featured there.

Each professional has a unique profile where they can showcase their specific services, service areas, and hours of operation. Customers have the ability to browse through these profiles, see reviews from previous customers, and contact selected professionals who meet their specific needs with a phone call or an online request.

Since its launch, Home Service ads has enabled a number of small service businesses to expand rapidly. Dan Travers, the owner of 1-800-ANYTYME Plumbing, Heating and Air, started using Home Services in order to reach new customers online. Dan has been impressed by the ability of Home Services to generate a high volume of quality leads for the business. “Our booking rates are up close to 70%,” he says. “I had to hire two more technicians to take on the additional volume. We are definitely seeing our return on investment."

To keep helping businesses like Dan’s, we’re continuing to expand Home Services ads. The product is now available in the San Francisco Bay Area, Sacramento, Stockton, San Diego, Los Angeles, and Philadelphia. We’ve also made it available to other types of businesses, like painters, electricians, and towing providers.

We’re growing quickly, so to be among the first to hear our updates, or to apply for Home Services if we’re already in your area, please fill out this short form.

Posted by Nataliya Broitman, Head of Small Business Marketing

Fast mobile sites get more customers. Let's help get yours up to speed.

By linda linklink 8:55 AM No comments:

How long does it take for your mobile site to load? Five seconds? Ten seconds? These few seconds could be the difference between keeping visitors on your site or losing them – because people aren’t willing to wait. In fact, most sites lose half their visitors while loading.1 And 46% of people say that the most frustrating thing about browsing on their phone is waiting for slow pages to load.2

With a little help, we believe every business can have a fast mobile site. That’s why we’re launching a new set of features to test your site’s speed on Test My Site, which will show you:

Your site’s mobile speed: 50% of people expect a site to load in less than two seconds.3 Find out how fast your site loads.

The number of visitors you may be losing: When it comes to mobile speed, every second matters – for each additional second it takes a mobile page to load, conversions can drop by up to 20%.4 Learn how many people may be leaving your site during the time it takes to load.

How you compare to the competition: See how your business stacks up against others in your industry.

How to make your site faster: We’ll email you a personalized assessment with specific recommendations on how to speed up your site.

Taking a few steps to improve your site speed can make a big difference. Yard Dog Fence Company, a Nashville fencing company that specializes in pet-friendly and child-safe fences, took the recommendations from Test My Site to significantly improve their mobile speed. They reduced the file sizes of the images on their site and now their mobile site loads in 5 seconds compared to 26 seconds. For Michael Casper, the owner of Yard Dog, it’s made a real difference: “90% of our business comes from our mobile site. Since we improved our mobile speed, we doubled our sales.”

Making changes like these can help you see a real impact on your business, too – get started now with Test My Site.

Posted by Yong Su Kim, VP Americas, Google Marketing Solutions

1. Think with Google, Find Out How You Stack Up to New Industry Benchmarks for Mobile Page Speed, 2017.

2. Google Webmaster Central Blog, #MobileMadness: a campaign to help you go mobile-friendly, 2015.

3. DoubleClick by Google, The need for mobile speed, 2016.

4. Think with Google, 4 Things You Need to Know About the Future of Marketing, 2017.

Make your business stand out on Google with Posts

By linda linklink 3:00 PM No comments:

With 82% of people turning to search engines to find local information,1 your Google listing is the ideal place to showcase what is unique about your business. Even when customers know exactly what they're looking for, they still want to get to know the business and see what it has to offer. That’s why Google My Business is bringing Posts to local businesses — an easy way to help attract new customers and build relationships with the customers you already have.


Posts appear on your Google business listing. Customers can tap to read the full post, and they can also share your post with their friends directly from Google.

Posting on Google gives you new ways to engage with your customers:

Share daily specials or current promotions that encourage new and existing customers to take advantage of your offers.

Promote events and tell customers about upcoming happenings at your location.

Showcase your top products and highlight new arrivals.

Choose one of the available options to connect with your customers directly from your Google listing: give them a one-click path to make a reservation, sign up for a newsletter, learn more about latest offers, or even buy a specific product from your website.

Seventy percent of people look at multiple businesses before making a final choice.2 With Posts, you can share timely, relevant updates right on Google Search and Maps to help your business stand out to potential customers. And by including custom calls-to-action directly on your business listing, you can choose how to connect with your customers.


“Posts definitely helped our business because a lot of people look us up through Google. When they do, they want to see the vibe of the place. Being able to post directly to Google allows them to see the reviews and get a feel for the shop all in one spot.” - Cut & Grind, London, UK	“As a small business, we don’t have a ton of resources. We post with the intention of engaging new and existing customers, informing them of new therapists and services we offer as we expand our business. The posts help us stand out in a unique way and allow us to differentiate ourselves from our competition.” - Just Mind, Austin, TX	“Posts are worth my time because with limited effort you can get something fresh that is reaching people's eyes. 1,100 people saw my last post. Getting information out to the customers is big for this kind of business, letting them know we have bikes or different sporting goods they may not be aware of.”- Play It Again Sports, Saint Paul, MN

If you’re a Google My Business user, you can start posting right now. Posts can be created on-the-go using the Google My Business Android and iOS apps or website.

If you’re not yet using Google My Business, sign up and get started today managing your business listing on Google. Once you’ve verified your business, you’ll be ready to start posting. To learn more, visit the Google My Business Help Center.

Posted by Rosa Wu, Product Manager, Google My Business

1 Google. Google Consumer Barometer. 2014/2015.

2 Google. Google Consumer Barometer. 2014/2015.

ACCA SEPTEMBER 2017 EXAM PREPARATION TIMETABLE

By linda linklink 6:01 PM No comments:

ACCA SEPTEMBER 2017 EXAM PREPARATION TIMETABLE

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