Three years ago we launched Google Partners to help businesses connect with online professionals and agencies. Top Partners began earning their Google Partner badge by demonstrating their business was healthy, their clients were happy, and they were up to date with the latest product knowledge.
Since then, we received a number of requests from our Partners asking for a way to further differentiate themselves. Today, we’re excited to share the addition of Google Partner specializations.
Partners can earn specializations in 5 areas of expertise:
- Search
- Mobile
- Video
- Display
- Shopping
“The changes to the Google Partner program are exciting for potential advertisers and our company,” says Neal Gann, CEO of Showroom Logic. “These new specializations show Google’s commitment to better serve their Partners and help us highlight what makes our technology and team so unique. It should also help prospective clients make a clear choice because it's now easier for them to find top Partners that are aligned with their immediate goals.”Additionally, we’re introducing a new Premier Google Partner badge.
"Google identifying and recognizing highly experienced agencies is a great step and a distinctive honor. We are thrilled to be a part of the new designation and look forward to displaying this badge," shares Joe Chura, CEO of Launch Digital Marketing.We hope these updates will help businesses find the right Partner for their needs and allow our Partners to better differentiate themselves. Learn more at the new Google Partners homepage.
